Gain a 360-Degree Customer View

Marketing Director

Before

Your team spends dozens of hours each month manually exporting data from Google Analytics, your CRM, and customer support software. You try to stitch it all together in spreadsheets, but the process is slow and misses the context behind the numbers. Decisions are often based on incomplete data or gut feelings, leading to missed opportunities and a reactive approach to customer needs. The true voice of the customer gets lost in a sea of disconnected metrics.

After

Kocoro acts as your central user intelligence hub. You connect your data sources or simply upload reports and use the Link Reader to pull in web-based feedback. You can now ask plain-language questions like, "What are the common frustrations mentioned in last month's support tickets?" or "Based on this sales data, create a persona for our most profitable customer segment." Kocoro synthesizes quantitative and qualitative data to deliver deep insights in minutes, not weeks. Your team can build dynamic, data-driven personas and share them across the company, ensuring everyone is building for the same customer.

Use Case Scenarios

1. Analyze Raw Customer Feedback

You have thousands of customer reviews and support ticket logs. Instead of manually reading them, you upload the data as a CSV file to Kocoro. You ask, "Identify the top 5 most-mentioned feature requests and the top 3 sources of user frustration from this data." Kocoro instantly analyzes the unstructured text and provides a concise, categorized summary with examples, revealing the most critical issues to address.

2. Refine Target Audience Personas

Your current user personas feel generic. You provide Kocoro with a sales report (CSV), Google Analytics traffic data, and a link to your customer community forum. You ask Kocoro to "Create a detailed persona for a 'Power User' of our product, including their likely goals, pain points, and demographic profile, using all the provided data." Kocoro synthesizes the information to generate a rich, multi-dimensional persona that feels like a real person, enabling your team to empathize and create more resonant campaigns.

3. Discover New Market Segments

You believe there are untapped customer segments in your user base but lack the tools to identify them. You upload your user demographics and purchase history data. You ask Kocoro, "Analyze this customer data for hidden patterns and suggest 3 potential new user segments we could target. For each segment, describe their key characteristics and potential value." Kocoro uses its analytical capabilities to cluster users and present data-backed opportunities for growth that your team hadn't seen before.

How to Create

  1. Consolidate Your Data:

  • Connect your Google Analytics account or upload business data as CSV or Excel files (e.g., sales reports, user lists, support ticket exports).

  • Use the Link Reader tool to add data from web pages like online reviews, community forums, or social media pages.


  1. Ask for Initial Insights:

  • Start a conversation with the AI. Ask a broad question about one of your data sources. For example: Summarize the key themes from the attached support ticket data.


  1. Synthesize and Build the Persona:

  • In the same conversation, ask the AI to combine insights from multiple sources to build a persona. For example: Now, using the themes from the support tickets and the demographic data in the attached sales_report.csv, create a detailed user persona.


4. Refine and Store:

  • Review the generated persona. Ask for refinements if needed, such as, Make the 'Goals' section more specific or Add a section on their preferred communication channels.

  • Once satisfied, save the final persona as a new document in your Knowledge Base to share it with your team and use it as context for future work.

Best Practice

Recommended User Prompt

Help me create a user persona.

My data sources are:
- [(Link to customer reviews, uploaded sales data file, etc.)]
- [(A second data source to cross-reference)]

I want to create a persona for the following customer segment: [(e.g., "High-spending urban customers between 25-35")]
The persona should focus on: [("Goals" and "Pain Points")]

Recommended Agent System Prompt:

Meet a new era of work,
with AI made easy for everyone.

Effortlessly uncover deep customer insights and free your team from routine tasks, so they can focus on what they do best: creative, high-impact work that drives results.

Book demo

Kocoro

English

Product

Feature

Chat

Agents

Knowledge Base

Data sources

Prompt Gallery

Tools

Personalization

Capability

Smart Optimizer

Knowledge Accelerator

Comparison & Evaluation

Team Workspace

Resource

How We Think

Trust

Status

Help Center

About Us

Kocoro. All rights reserved. © 2025