LPO Recommendations with Google Analytics / Ptengine
CRO (Conversion Rate Optimization) Specialist, Performance Marketer, UX Designer, Product Manager, EC Manager.
Before
You notice a key landing page has a high bounce rate or a checkout form has a low completion rate in Google Analytics. To figure out why, you would begin a long, manual investigation. This involved slicing the data by dozens of dimensions (Device? Browser? Country? Traffic Source?), trying to spot a pattern. You might form a hypothesis, but it was based on hours of data-diving and a fair amount of guesswork. You were stuck in the "what," struggling to get to the "why" and "what to do next."
After
Kocoro becomes your on-demand CRO analyst. You can point it to a specific underperforming page or form and ask for a diagnosis. The AI agent automatically segments the data, looking for the most significant anomalies in user behavior across different groups. It moves beyond just reporting the numbers and provides you with data-driven hypotheses for what might be wrong. This allows you to go from problem identification to creating a concrete A/B testing plan in a fraction of the time.
Use Case Scenarios
1. Prioritizing Which Pages to Optimize for Maximum Impact
Scenario: Your website has hundreds, if not thousands, of pages. You know there are opportunities to improve conversions, but with limited time and resources, you don't know where to start. The task of sifting through all your analytics feels overwhelming.
How Kocoro Helps: You can give Kocoro a strategic command to do the heavy lifting. Ask: "Identify my top 10 landing pages by session volume from last month that have a conversion rate below 1% and a bounce rate above 70%." Kocoro will query your Google Analytics, perform the analysis, and generate a clean, prioritized table. This instantly transforms a daunting analysis project into an actionable roadmap, allowing you to focus your optimization efforts on the pages with the highest traffic and biggest potential uplift.
2. Discovering High-Traffic, Low-Performance Campaign & Landing Page Pairs
Scenario: You are managing a large ad budget spread across numerous campaigns, each directing traffic to various landing pages. You suspect that some of your top-spending campaigns are sending valuable users to pages that cause them to leave immediately, effectively wasting your ad spend.
How Kocoro Helps: You can ask Kocoro to act as a detective and find these "toxic combinations" for you. Prompt it with: "Analyze my data from the last 30 days. Identify the top 5 campaign-and-landing-page combinations that have high traffic (over 1,000 sessions) but also have a very high bounce rate (over 85%)." Kocoro will cross-reference campaign data with landing page behavior and produce a prioritized list。
3. Uncovering User Intent from Post-Landing Behavior
Scenario: You are running a broad brand awareness campaign that drives traffic to your homepage. You want to understand what this new audience is truly interested in after they arrive. Are they looking for specific products? Are they price-sensitive? Their subsequent actions on your site hold the key.
How Kocoro Helps: You can ask Kocoro to trace the user journey. For example: "For users who landed on the anniversary campaign page, what were the top 5 pages they clicked on next?" Kocoro can analyze the user flow and report back: "The top subsequent pages for this segment were '/sale', '/new-arrivals/womens', and '/about-us'. This indicates the audience is motivated by discounts and new women's products, and is also curious about your brand story." This insight is invaluable for tailoring future ad creatives and personalizing the user's on-site experience.
How to Create
Connect Your Data Source: Ensure your Google Analytics (GA4) account is securely connected in Kocoro's Workspace Settings.
Define Your Goals: For conversion analysis, make sure your key actions (e.g., form submissions, purchases) are set up as Goals or Conversion Events in Google Analytics.
Use a Specialized Agent: Select or create an agent named something like
LPO Analyst. Grant it access to the Google Analytics tool.Ask Diagnostic Questions: Start a chat by pointing to a specific URL or conversion goal. Be clear about the metric that is concerning you (e.g., bounce rate, exit rate, low conversion rate).
Best Practice
Recommended User Prompt
For finding optimization opportunities:
For finding toxic combinations:
For diagnosing a specific page:
For analyzing a funnel:
For discovering user interests:
For comparing user behavior:
For getting testing ideas:
Recommended Agent System Prompt:
Instruction:
Model:
The Claude series excels at the logical, step-by-step analysis required for CRO diagnostics.
Tools:
Artifacts: For crafting a full dashboard.
Chart Generator: Ideal for creating funnel visualizations to show drop-off points.
Web Search: Useful for having the agent research general CRO principles (e.g., "What is a good bounce rate for e-commerce landing pages?") to add context to its analysis.
Link Reader: Will be able to read your online page content with given URL.
Knowledge Base:
Upload your company's brand guidelines, UX research findings, and a log of past A/B test results. This will help the agent make recommendations that are on-brand and prevent it from suggesting tests that have already been tried and failed.
Data Sources:
Google Analytics
Ptengine
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